Who are we?

DesiredStateConsulting has been established by drs Jeroen Elfers (1967) who is an experienced General Manager with a demonstrated history of working in FMCG, Consumer Packaging, Dairy, Sustainability, Mergers and Acquisitions, Human Resources, Executive coaching Management and Supervisory Board Positions.

The owner Jeroen Elfers has a rich employment history with various companies like STORK, General Electrics Plastics, Rexam PLC and FrieslandCampina. He has worked on international assignments in Sweden, UK and
Nigeria.

He is the former founder and owner of the WETC Group BV, one of the founding fathers of JoinData and The Center for Nigerian Dutch Dairy Development and is a Board member of the Green Energy Cooperative the Ecomarke Broekstreek.

Jeroen Elfers

DesiredStateConsulting has access to a large network of professionals in the area's of Finance, Business Development, Dairy (processing and marketing), Recruitment etc

Jeroen is a dedicated person who combines business acumen, intellect and people orientation into action orientation to bring the business or his department further. He. will be especially strong in a purpose and performance led organisation.


Cees 't Hart
Former CEO FrieslandCampina, Carlsberg, Board director & Advisory